Over the years, ISM seats have helped propel Ironman wins, Olympic medals, Road Racing podium appearances, and countless age group victories. Pros and amateurs alike are finding riding and competing enjoyable again due in large part to riding the world’s most comfortable bike seat.

Flash forward to the present day—through hard work and tenacity, Steve has not only created a state-of-the-art bike saddle, but he is also being sought out by experts in the cycling industry who want the opportunity to test and ride the ISM.